The main goal of most Web sites today, is to manage the experience of users and not just the content. This requires driving the right content to the right audience at the right time, for maximum impact and consumption. This enables the web site users to make decisions faster thus maximizing efficiency by by consuming information that is contextually appropriate to their current needs.

Deliver Content in Context

One of the key methods to extracting value from content is to deliver it in context to employees and external users at their exact time of need. For public-facing sites, delivering content in context improves prospect and customer relationships. Users begin to feel a connection with a site that anticipates and appears to understand their information needs. They become more willing to interact with such a site, because they trust that giving information about themselves will further customize their experience, and help them to achieve their end goals.

Make Content More Valuable to Users

When organizations are challenged to balance the task of persuading and educating the audience with one impression; content delivery is the key. The more specific a piece of content is when delivered to somebody at a particular moment in time, particularly when they are trying to decide their next move- the more valuable it becomes.